Peace Collective | Marketing Measured On Profit

Four things, done properly.

Take one, or take all four. Most agencies sell you reach, and reach is easy to buy and impossible to bank. We only work on the parts that move revenue.

Paid media

Meta and Google, built as a funnel rather than a pile of campaigns. Cold traffic, retargeting and a budget that follows the numbers instead of a hunch.

Creative that sells

Static and video produced in-house and tested continuously. We refresh on evidence. Frequency, cost trend and click decline decide the schedule, not a calendar reminder.

Account troubleshooting

Pixels, conversion events and offline data fed back to the platforms. If your ads are optimising toward the wrong signal, everything downstream is guesswork.

Websites and landing pages

Built to convert the traffic you are already paying for. Fast pages, one clear action, and tracking wired in from the start rather than bolted on later.

If the tracking is wrong, everything after it is a guess.

The most common thing we find in a new account is not bad creative or a low budget. It is a conversion signal that never arrives, so the platform has been optimising toward nothing.

✓

Pixel and event audit. We check the signal actually lands, not just that the tag is present.

✓

Real conversions, not page loads. A lead is a submitted form, not somebody arriving on a thank-you page.

✓

Offline data fed back. Closed jobs and settled sales returned to the platform so it learns from revenue rather than clicks.

Trusted by businesses that count the return.

From local service businesses to online stores selling nationwide, across both lead generation and direct sales.

E-commerce

Selling online, where the number that matters is return on ad spend.

Skincare & beauty
Apparel & streetwear
Health & supplements
Homewares & furniture
Sporting & outdoor
Pet & lifestyle

Service based

Selling a job or a booking, where the number that matters is cost per qualified lead.

Trades & home services
Construction & industrial
Solar & electrical
Professional services
Hospitality & events
Health & clinics

Creative is the variable that still moves the number.

Targeting is largely automated now. The lever left is what the ad actually says and shows, and how quickly you replace it once the audience has seen enough.

✓

Made for the feed. Static and video built to be understood with the sound off.

✓

Refreshed on evidence. Frequency, rising costs and falling clicks decide the schedule, not a calendar reminder.

✓

Tested properly. Enough variation in market to learn something, not one ad carrying the whole budget.

William Peace, founder of Peace Collective

Run by someone who has owned the P&L.

Most people selling you ads have never carried the risk of the business buying them.

I have built and run my own e-commerce and service businesses, which means I have sat on the other side of this: watching a budget go out, waiting to see whether anything came back, and having to make payroll either way. That is the lens I bring to a client account.

It is why we start with the tracking rather than the creative, why we would rather tell you a campaign is not working than keep it running quietly, and why every report leads with what it cost and what it returned.

William Peace Founder, Peace Collective

How we work.

Month one is construction, not fireworks. Built properly, the account compounds.

Week 1

Audit

Account, tracking and landing pages. We find what is actually broken before spending a dollar.

Week 2

Foundation

Conversion events fixed, audiences built from customers rather than form-fillers, funnel structured.

Weeks 3 to 4

Launch

Creative into market across the funnel, with enough variation to learn something real.

Ongoing

Compound

Weekly reads on fatigue and budget. Scale what returns, cut what does not, refresh before it stalls.

Marketing measured on profit, not impressions.